The Product
eBrownbag.com is video training for technical professionals. Each eBrownbag.com presentation uses the out-of-the-box "edutainment" approach that has made John Bachner so popular among the nation's practicing technical professionals.
eBrownbag.com delivers a wide, growing range of essential information: risk management; writing, editing, and proofreading; marketing and sales; meeting management; documentation; contracts; and so much more.
Each presentation is complemented by a note-taking "teaching points" outline. Some of the presentations also include suggested exercises to reinforce key lessons. Participants can earn one professional development hour (PDH) for each two, consecutive sessions (depending on the rules of the state(s) requiring continuing professional development)
The Audience
eBrownbag.com was created to meet the unique needs of the managerial, professional, paraprofessional, field, administrative, and clerical personnel who comprise engineering, environmental, architectural, IT, and other technical-professional consulting and contracting firms, industrial organizations, and government entities. The presentations convey vitally important information participants need to understand to function effectively and efficiently.
Edutainment Works
Staff members genuinely want to watch eBrownbag.com presentations, thanks to the unique style that's made John Bachner such a popular speaker. He delivers "his stuff" in informative, 25-minute sessions punctuated by the witty irreverence and occasional outright nuttiness that make each eBrownbag.com experience so effective.
eBrownbag.com Is Affordable
Boring presentations waste time and resources. eBrownbag.com participation is sold at no more than $50 per presentation. A firm, agency, or other organization would pay $500 for five "contact" hours of "one-on-one" instruction. Consider, too, that people who attend a full-day seminar cannot possibly stay focused all the time. Focus is most definitely not a problem when the information is provided in a short, high-energy, high-impact "burst." eBrownbag.com participants learn far, far more for far, far less.
eBrownbag.com Can Influence a Firmwide Culture
An organization's culture is its overall approach to doing things. The eBrownbag.com approach is steeped in professionalism; i.e., be the most professional person you can imagine; focus on the long term and realize that it's the high road that leads to the most profitable and satisfying outcomes. Because of eBrownbag.com's affordability, every appropriate member of staff can be exposed to the same culture-forming, professional philosophy.
Bachner Knows What He's Talking about
The effectiveness of John Bachner's concepts can be evaluated by the experience of Terra Insurance Company. Terra requires its insureds to be members of ASFE/The Geoprofessional Business Association and to actively use the organization's materials and programs, almost all of which have been developed by John. Although Terra's insureds are engaged in what the professional liability insurance (PLI) industry regards as the most claims-prone of all engineering pursuits (geotechnical, environmental, and construction materials engineering and testing), Terra has earned what is believed to be the best claims severity/frequency record of all PLI carriers worldwide.
The Benefits
eBrownbag.com is more effective, far more cost-effective, and far more versatile than any similar form of professional development and training. Organizations can use the programming selectively for specific individuals' self-study assignments, for group application, and just about anything in-between. While literally huge cost savings are a key benefit, here are other important benefits:
- Improve on the benefits already derived from professional development/training
Organizations that otherwise would not offer significant professional development, now can. Organizations that have sponsored some professional development can now do more and at lower cost.
- Schedule conveniently
Participants can schedule participation easily. And those who cannot attend a group session can easily participate on their own, even while commuting or exercising.
- Build a sense of team
All appropriate persons in an office can participate in any given eBrownbag.com lesson, then discuss it, helping to build esprit de corps. (Sending just the top performers to an expensive "away" seminar can cause jealousy, resentment, and divisiveness.)
- Get the identical message to all members of the company, no matter where they are located
All persons in every office even of international firms can participate in the same highly focused, concentrated lessons, achieving consistency that establishes a cohesive, common knowledge base and an enhanced sense of "team" for all employees.
- Improve retention of material
Participants' attention does not wander when it's an eBrownbag.com presentation. Just about everyone who participates will process the same messages, enhancing consistency and cohesiveness. (Compare that to what happens at an 8-hour training session.)
- Involve many more people
Because most all persons in an office can participate, a high level of discussion can ensue, generating a variety of questions, answers, and insights that seldom can be achieved through conventional means.
- Create specific curricula for specific individuals
By having dozens of presentations available, organizations can customize curricula for each new hire.
- It's green
eBrownbag.com professional development is green; the only energy used is what's required to power a computer.
